Design that keeps in mind the user experience of the website or an App rather than the software usage is the one that stands out. How a website or an App is designed is how customers will perceive your business to be
• Have a cohesive, meaningful and usable representation of your business model
• A good website / App design is easy to use, aesthetically presentable, and suits user group
• Nurtures trust of target audience by eliminating points of frustration